After a successful pre-launch in the first quarter of 2015 UMT Turkey Mobil A.S., a subsidiary of German listed UMT United Mobility Technology AG (German Securities ID: 528610, ISIN: DE0005286108), has now successfully launched the Platinum Masa mobile restaurant loyalty platform for Gastro Club. Platinum Masa combines a dining concierge service with effortless mobile payment. UMT Turkey Mobil A.S. cooperates with top restaurants in selective cities across Turkey, to offer prime time reservations. Thus, it enables an exceptional level of hospitality and creates a better experience for guests before, during, and after their meal. Platinum Masa helps restaurants to increase their revenue and access valuable data that enables them an advantage over their competitors. For all Visa Platinum card holders Platinum Masa offers a variety of special services through discounts, treats and surprises. The program already cooperates with more than 50 restaurant locations in Istanbul, Turkey. So far the app has been downloaded over 4,500 times from the App Store and Google Play. The goals for 2016 are to reach more than 150,000 downloads, to integrate up to 500 restaurants, to enable iBeacon technology and to implement a register integration.
“We are very glad about the cooperation with Gastro Club. Hereby we expand the international position of our mobile payment and loyalty platform, further in the gastronomy sector. Given that Turkey is regarded as one of the fastest-growing markets in the world for electronic payments and e-commerce, we will continue to take advantage of this market's great potential via our subsidiary UMT Turkey Mobil A.S. and through our joint venture with Ketchup”, explains Dr. Albert Wahl, CEO of UMT AG.