UMT United Mobility Technology AG and TapReason Ltd decided to cooperate in the field of product development and marketing. The joint effort primarily involves the expansion of UMT's current Mobile Payment solution with TapReason's Artificial Intelligence (AI) platform.

TapReason's award-winning system predicts real-time user behavior for in-app engagements. The "Moment Scoring" developed by scientists allows to discover positive moments for the user and to address the user with the right offer at the right moment. The aim of the project is to help customers such as big retailers and established brands to better interpret user data and offer personalized recommendations. Core elements such as "deep learning" and "cognitive computing" are used to expand the knowledge of customers' apps and systems. The technology works for the user like a unique shopping experience that never stops learning and adapts to the user's needs in real-time.

"The global mobile coupon market will grow by 100 percent every year until 2020. In addition, one billion active mobile coupon users are expected. As a result of this cooperation, both companies hope to benefit from this megatrend and to offer their customers additional services based on the existing UMT platform", says Alexander von Franckenstein, Chief Business Development Officer of UMT AG.

About TapReason:
TapReason is an Israeli company co-financed by Nielsen (NYSE: NLSN) and the Israeli Chief Scientist office. TapReason delivers award-winning artificial intelligence to predict real-time user behavior for in-app engagements. The TapReason solution has been installed on more than 100 million mobile devices and hundreds of apps, dramatically improving conversion rates and revenue generation.

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